We build your store, then market your cause with posts, emails and sponsor-funded Facebook ads. Local businesses pay for all of it, so the nonprofit pays nothing. Tap any step for details.
Your logo plus cause-inspired designs on shirts, hats, mugs and more.
Nothing is printed until someone orders. No inventory.
Printed and shipped straight to the supporter.
Their sponsorship covers the store and pays for local Facebook ads. We find the sponsor.
Weekly posts, seasonal drops, emails and sponsor-funded Facebook ads.
Example posts we write for nonprofits. They approve every one, and each links back to the store.
We work with your store sponsor to run a monthly Facebook reach campaign in your community. It drives new sales, new followers and new donations, at no cost to the nonprofit.
The store isn't just a shop. It's a front door for giving. Here are five ways it turns shoppers into donors.
Right before paying, supporters see a simple option to add a little extra for the cause.
100% goes to Riverside Food Bank
Supporters join a monthly giving club and get 20% off everything in the store as a thank-you.
Special designs you can't buy in the store. You can only earn them by giving.
Each month the store hosts an online auction of items donated by local businesses.
For the real fans: the volunteers and supporters who talk about the nonprofit everywhere they go. A QR code on their gear turns those conversations into donations.
Real numbers from nonprofits' IRS Form 990 filings: what they sold, and what they actually kept after paying for the goods. Click a year to compare.
Demand is real: cause-driven nonprofits sell anywhere from tens of thousands to millions of dollars a year in merch. But when you buy inventory upfront, unsold stock and bulk orders can eat most of the margin.
Source: IRS Form 990, Part VIII line 10 (gross sales of inventory, less cost of goods sold), via ProPublica Nonprofit Explorer. Figures include all goods each organization sold (e.g., gift shops, events, online store), not only online merch. MyCharityStore margin is before payment processing fees.